by Monisha Edwards | Jan 29, 2019 | Branding, Digital Marketing, Strategy
Today, people prefer to study and gain knowledge regarding the brands that they invest in. These brands are usually lifestyle brands. A brand is what differentiates a product from its competitors’ products. Branding is set in place to distinguish businesses and...
by Monisha Edwards | Jan 22, 2019 | Branding, Content Development, Digital Marketing, Social Media
Successfully navigating social media for your business can be a challenge. However, there are many ways that you can ensure that you are posting the proper content that will reach your customer base and get their attention. In order to successfully do this, you need...
by Monisha Edwards | Jan 15, 2019 | Content Development, Digital Marketing, Social Media, Strategy
We live in an era of options. We can choose this, or choose that, and sometimes, we can have both, if we chose to. And the internet has made our range of options almost infinite. In the world of marketing, the internet has a plethora of choices and channels to choose...
by Monisha Edwards | Jan 7, 2019 | Branding, Content Development, Digital Marketing
You’ve probably heard it over a million times, “Start a blog.”, “You need a blog.” Blog, blog, blog! Content is king, right? But, no one has ever told you WHY you should blog. Well, we’re here to explain the concept of blogging, why it is important,...
by Monisha Edwards | Jan 2, 2019 | Branding, Digital Marketing, Social Media, Strategy
The best product in the world has little value without customers to buy it and use it. A company’s main goal in promoting a product should be to woo and win new customers, who, if satisfied, will tell others about their amazing discovery, ensuring that your...
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