How to Create a Brand Strategy Through a Merger or Acquisition
When there is a merger or acquisition between companies, a branding reassessment is needed. The dynamics of the acquiring company and its new brand need to be established. If your brand is navigating a new merger or acquisition, then read on to learn three ways to...
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5 Tools for Increasing Your Brand’s Visibility Online
Creating quality content won't attract more customers or more traffic to your website if it can't be found in the first place. There are a variety of strategies that a company can use to ensure that it is maximizing its chances of being found by its target audience....
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What is Brand Integrity and Why Does it Matter?
Brand integrity is important for having a successful business, but sometimes its boundaries can be unclear. It’s important to figure out and implement ways you can keep people recognizing and trusting your brand. If you are looking for guidance to ensure your business...
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3 Essential Branding Strategies All Startups Need to Know
Are you a startup that is struggling to convey your brand? Maybe this is because your business isn't about your message—it is about your customer's message. If this sounds unusual to you, read on to learn three essential branding strategies that your startup needs to...
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3 Steps To Making An Effective Marketing Strategy
An effective marketing strategy is something that can take any business to the next level, regardless of whether you’re a small business or a large corporation. Without a smart strategy, you don’t have a consistent way to promote your products and services and what...
read more3 Tips for Getting Your Brand Out There
If you are trying to start a new company, then it’s vital that people recognize your brand. Therefore, you must constantly get your brand out in front of new people. Here are some tips to help you make your brand more visible to your target audience. Use Guerilla...
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Why Branding Is, and Will Always Be, Important
Today, people prefer to study and gain knowledge regarding the brands that they invest in. These brands are usually lifestyle brands. A brand is what differentiates a product from its competitors’ products. Branding is set in place to distinguish businesses and...
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Content You Should Have for Your Company’s Social Media Accounts
Successfully navigating social media for your business can be a challenge. However, there are many ways that you can ensure that you are posting the proper content that will reach your customer base and get their attention. In order to successfully do this, you need...
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Choosing the Best Social Media Platforms to Market Your Brand
We live in an era of options. We can choose this, or choose that, and sometimes, we can have both, if we chose to. And the internet has made our range of options almost infinite. In the world of marketing, the internet has a plethora of choices and channels to choose...
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Benefits of Blogging For Your Brand
You've probably heard it over a million times, "Start a blog.”, "You need a blog.” Blog, blog, blog! Content is king, right? But, no one has ever told you WHY you should blog. Well, we’re here to explain the concept of blogging, why it is important, and the benefits...
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Truth Branding is a branding and marketing agency based in California. We specialize in crafting and activating brands through strategic storytelling, design, and marketing.
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Branding Agency in Fresno, CA
Marketing Agency in Fresno, CA
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How to Create a Brand Strategy Through a Merger or Acquisition
When there is a merger or acquisition between companies, a branding reassessment is needed. The dynamics of the acquiring company and its new brand need to be established. If your brand is navigating a new merger or acquisition, then read on to learn three ways to...