by Monisha Edwards | Aug 30, 2019 | Branding
When there is a merger or acquisition between companies, a branding reassessment is needed. The dynamics of the acquiring company and its new brand need to be established. If your brand is navigating a new merger or acquisition, then read on to learn three ways to...
by Monisha Edwards | Aug 6, 2019 | Branding, Strategy
Brand integrity is important for having a successful business, but sometimes its boundaries can be unclear. It’s important to figure out and implement ways you can keep people recognizing and trusting your brand. If you are looking for guidance to ensure your business...
by Monisha Edwards | Jul 24, 2019 | Branding, Digital Marketing, Strategy
Are you a startup that is struggling to convey your brand? Maybe this is because your business isn’t about your message—it is about your customer’s message. If this sounds unusual to you, read on to learn three essential branding strategies that your...
by Monisha Edwards | Mar 19, 2019 | Branding, Content Development, Digital Marketing, Social Media, Strategy
If you are trying to start a new company, then it’s vital that people recognize your brand. Therefore, you must constantly get your brand out in front of new people. Here are some tips to help you make your brand more visible to your target audience. Use Guerilla...
by Monisha Edwards | Jan 29, 2019 | Branding, Digital Marketing, Strategy
Today, people prefer to study and gain knowledge regarding the brands that they invest in. These brands are usually lifestyle brands. A brand is what differentiates a product from its competitors’ products. Branding is set in place to distinguish businesses and...
by Monisha Edwards | Jan 22, 2019 | Branding, Content Development, Digital Marketing, Social Media
Successfully navigating social media for your business can be a challenge. However, there are many ways that you can ensure that you are posting the proper content that will reach your customer base and get their attention. In order to successfully do this, you need...
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