by Monisha Edwards | Aug 6, 2019 | Branding, Strategy
Brand integrity is important for having a successful business, but sometimes its boundaries can be unclear. It’s important to figure out and implement ways you can keep people recognizing and trusting your brand. If you are looking for guidance to ensure your business...
by Monisha Edwards | Jul 24, 2019 | Branding, Digital Marketing, Strategy
Are you a startup that is struggling to convey your brand? Maybe this is because your business isn’t about your message—it is about your customer’s message. If this sounds unusual to you, read on to learn three essential branding strategies that your...
by Monisha Edwards | Jun 24, 2019 | Digital Marketing, Event Branding, Strategy
An effective marketing strategy is something that can take any business to the next level, regardless of whether you’re a small business or a large corporation. Without a smart strategy, you don’t have a consistent way to promote your products and services and what...
by Monisha Edwards | Mar 19, 2019 | Branding, Content Development, Digital Marketing, Social Media, Strategy
If you are trying to start a new company, then it’s vital that people recognize your brand. Therefore, you must constantly get your brand out in front of new people. Here are some tips to help you make your brand more visible to your target audience. Use Guerilla...
by Monisha Edwards | Jan 29, 2019 | Branding, Digital Marketing, Strategy
Today, people prefer to study and gain knowledge regarding the brands that they invest in. These brands are usually lifestyle brands. A brand is what differentiates a product from its competitors’ products. Branding is set in place to distinguish businesses and...
by Monisha Edwards | Jan 15, 2019 | Content Development, Digital Marketing, Social Media, Strategy
We live in an era of options. We can choose this, or choose that, and sometimes, we can have both, if we chose to. And the internet has made our range of options almost infinite. In the world of marketing, the internet has a plethora of choices and channels to choose...
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