You’ve probably heard it over a million times, “Start a blog.”, “You need a blog.” Blog, blog, blog! Content is king, right? But, no one has ever told you WHY you should blog. Well, we’re here to explain the concept of blogging, why it is important, and the benefits that your brand can receive with consistent blogging.

Back to the Basics: What is a Blog?

Some of you may already know what a blog is, but for those of you who are new to this, the term blog is an abbreviated word from the term “weblog”. A weblog is a series of ongoing chronicled information that is posted to a designated website. A blog features diary-type commentary and can also link to articles from other websites. In most cases, all blog posts are posted as a list of entries in reverse chronological order. Blogs can range from personal topics, to informational topics. Blog posts can also focus on just one subject, or a whole range of subjects.

Why is Blogging Important?

Blogging provides an awesome window of opportunity for your business and brand. When you write a blog, you are telling your readers a story about who you are, what your business is about and what your expertise is. You can even talk about the products and services that you offer. Your blog will also allow you to reach your target audience, people who need your services or product, and allows your audience to experience your brand’s world. This is a vital part of your marketing strategy.

We like to always tell our clients that their brand should show how passionate they are about their business. Your website, your blog, your social media profiles, and even your products and services, are all a part of your brand’s strategy and identity. Blogging is a big chunk of your brand’s messaging as it displays your brand’s expertise. For example, you sell healthy meals and workout programs. When you write a content-rich blog about fitness and nutrition, your readers will be more inclined to purchase your products because you positioned your brand as one that provides quality content geared towards your specific target audience. Your content shows proof that your brand is knowledgable about fitness and nutrition.

Starting to get the picture? Blogging can add a little authority to your brand.

No More Small Talk: What Are the Real Benefits of Blogging for Your Brand?

Connect People to Your Brand – Blog posting allows you to display a personal side of your business to prospect and current clients that they won’t normally see through any of your other marketing outlets. Blogging gives others a sense of the standards, vision, and personality of your company. This is very important for your brand.

Opportunities to Engage with Potential and Existing Customers – Blogging allows you to bond with your site visitors. You can build relationships by asking your readers questions at the end of your posts to get a conversation going or by simply allowing comments and feedback. By responding to readers’ comments, you can create a special rapport with your audience, build trust, and gain valuable insight into what your customers need and want.

Position Your Business as an Industry Leader – Regardless of how small your business is, you can build trust within your industry by providing valuable, expert information in your blog posts. With time, you can become a “go to” resource for informative content, empowerment, and resources, all which can lead to higher customer conversion rates. This is essential for small businesses looking to gain credibility to compete with larger companies.

Create Opportunities for Sharing – Every time you blog, you create an opportunity for your readers to share your blog with others. They can share a link to your blog post, tweet about it, or email your blog link to others. This is basically free marketing and it further validates you as a credible business.

There are many other great benefits to blogging, including a boost in Search Engine Optimization (SEO), enhanced company visibility, and increased product exposure.

If you have an in-house marketing team, engage the content manager to product a blog for your brand. If you need assistance with content development, we’re your remote team and are here to help. Contact us today to discuss some content development options to help your build authority online for your business and brand.

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